this is the first offline exhibition shop of zhongrou bird's nest in china. it is mainly used for product display and has high requirements for brand image and product display. the bird's nest of this brand originated from southeast asia. what i first thought of was not the architectural form or concrete thing of southeast asia, but the rattan art symbolizing southeast asia to form space and form the connotation essence of southeast asia in an abstract way. the shape of bird's nest is formed by rattan art in the form of sculpture, which covers the functions of seats, cash registers and shelves. the shape of the exhibition stand originates from the swallow's egg. half of the egg shape is made into a large, small, high and low exhibition stand to place products, which symbolizes the meaning of enterprise thought breaking down and then standing up. in addition, i drew a lot of swallows as the basic shape to show the meaning of the southern swallow flying to china in the north. these swallows were combined to form a long scroll, which was displayed on the corridor wall in the way of light box. it was like looking out of the window through a row of long windows in the room, and a row of swallows were flying.